Fillin' Station
Fillin' Station
About
About
The Fillin's Station is a cozy, eclectic coffee shop that thrives as a hub for local college students and artists. With its warm, handmade aesthetic, it mirrors the inviting atmosphere of the community it serves. Known for its open mic nights, the shop also proudly showcases and sells art from local creators. Whether you're sipping on a freshly brewed coffee or browsing one-of-a-kind artworks, the Fillin's Station offers a welcoming space that celebrates individuality and craftsmanship.
Problem
Fillin' Station faced the challenge of establishing a cohesive and recognizable brand identity that captures its unique atmosphere and appeal. The absence of a well-defined brand identity can lead to inconsistency across touchpoints, making it difficult to create strong brand recognition and customer loyalty.
The Fillin's Station is a cozy, eclectic coffee shop that thrives as a hub for local college students and artists. With its warm, handmade aesthetic, it mirrors the inviting atmosphere of the community it serves. Known for its open mic nights, the shop also proudly showcases and sells art from local creators. Whether you're sipping on a freshly brewed coffee or browsing one-of-a-kind artworks, the Fillin's Station offers a welcoming space that celebrates individuality and craftsmanship.
Problem
Fillin' Station faced the challenge of establishing a cohesive and recognizable brand identity that captures its unique atmosphere and appeal. The absence of a well-defined brand identity can lead to inconsistency across touchpoints, making it difficult to create strong brand recognition and customer loyalty.
Fillin' Station faced the challenge of establishing a cohesive and recognizable brand identity that captures its unique atmosphere and appeal. The absence of a well-defined brand identity can lead to inconsistency across touchpoints, making it difficult to create strong brand recognition and customer loyalty.
Client
Mark Einerson
Deliverables
Rebrand
Year
2023
Role
Graphic Designer
Solution
Solution
To solve Fillin' Station’s branding challenge, I developed a handmade design featuring doodle-like assets that capture the shop’s eclectic and artistic essence. This organic, hand-drawn approach adds a personal and inviting touch, reinforcing the community-driven and creative atmosphere of the space. The warm, vintage-inspired color scheme enhances the nostalgic yet lively feel, making the brand visually cohesive and instantly recognizable.
Because Fillin' Station is a small business, instead of investing in separate packaging for each coffee type, the shop can simply apply custom stickers to generic bags, ensuring flexibility while maintaining a cohesive brand identity. The stickers feature the handmade, doodle-like aesthetic that aligns with the brand, making each bag feel unique and thoughtfully crafted.
To solve Fillin' Station’s branding challenge, I developed a handmade design featuring doodle-like assets that capture the shop’s eclectic and artistic essence. This organic, hand-drawn approach adds a personal and inviting touch, reinforcing the community-driven and creative atmosphere of the space. The warm, vintage-inspired color scheme enhances the nostalgic yet lively feel, making the brand visually cohesive and instantly recognizable.
Because Fillin' Station is a small business, instead of investing in separate packaging for each coffee type, the shop can simply apply custom stickers to generic bags, ensuring flexibility while maintaining a cohesive brand identity. The stickers feature the handmade, doodle-like aesthetic that aligns with the brand, making each bag feel unique and thoughtfully crafted.
