Rumi Glassware
Rumi Glassware
About
About
Rumi is a glassware brand that creates unique, homemade glassware. As Rumi continues to grow, the brand needed a refresh to unify its identity and strategy. The redesign introduces a modernized logo with a playful twist, a bold and vibrant color palette, and a harmonious blend of elegant serif and clean sans-serif fonts. This cohesive update is designed to amplify Rumi’s whimsical charm, ensuring it stands out as a go-to brand for design-savvy customers everywhere.
Rumi is a glassware brand that creates unique, homemade glassware. As Rumi continues to grow, the brand needed a refresh to unify its identity and strategy. The redesign introduces a modernized logo with a playful twist, a bold and vibrant color palette, and a harmonious blend of elegant serif and clean sans-serif fonts. This cohesive update is designed to amplify Rumi’s whimsical charm, ensuring it stands out as a go-to brand for design-savvy customers everywhere.
Client
Rumina Mossack
Deliverables
Brand Identity
Year
2024
Role
Graphic Designer
Solution
Solution
The brand identity draws inspiration from the transparent nature of glass and the beauty of overlapping shapes, creating a visual language that feels both modern and timeless. The glassware itself is so unique, the color pallette should be just as bold.
I wanted Rumi to maintain it’s small-business charm. It was important to keep cost low without compromising on design aesthetic. Part of the packaging solution centered on designing box packaging stickers. These stickers, tailored to each unique glassware piece, add a whimsical and custom touch without the expense of fully printed boxes. Featuring Rumi’s illustrations.
The brand identity draws inspiration from the transparent nature of glass and the beauty of overlapping shapes, creating a visual language that feels both modern and timeless. The glassware itself is so unique, the color pallette should be just as bold.
I wanted Rumi to maintain it’s small-business charm. It was important to keep cost low without compromising on design aesthetic. Part of the packaging solution centered on designing box packaging stickers. These stickers, tailored to each unique glassware piece, add a whimsical and custom touch without the expense of fully printed boxes. Featuring Rumi’s illustrations.
