Target Brand Rooms

About

During my time at Target, I had the opportunity to concept, style, and create graphics and signage for several of Target’s Owned Brands, including Casaluna, Brightroom, and Room Essentials. The signage for each room was thoughtfully designed to live within each brand’s ecosystem, each brand's guidelines informed the visual direction.

Fillin' Station faced the challenge of establishing a cohesive and recognizable brand identity that captures its unique atmosphere and appeal. The absence of a well-defined brand identity can lead to inconsistency across touchpoints, making it difficult to create strong brand recognition and customer loyalty.

Year

2025-2026

Deliverables

Signage, Concept

Role

Designer

Casaluna Brand Room

The Casaluna brand room was designed to be a sensory experience, to highlight how Casaluna is all about bringing the spa home. Upon entering you can hear and smell the diffuser and soft music playing, beckoning you to explore and touch the products.

Brightroom Brand Room

The Brightroom brand room was designed to showcase how this brand is the foundation to every home. Storage solutions are found in every room, so this room is designed to feel like many rooms all in one!

Room Essenials Brand Room

The Room Essentials brand room was designed to show the versatility of the brand. Its creation had small spaces in mind, so the whole room feels like a studio apartment. I had the chance to wear many hats and got to build out room dividers and wall paneling to make this space come to life.